Hundreds of passenger cars, vans, SUV’s and pickups are crash-tested by the U.S. National Highway Traffic Safety Administration, but only a very few manage to score the highest possible 5-star rating in all four categories; front impact (driver & passenger side), and side impact (front & rear seating). It’s an achievement to be proud of.

The automotive market is tough, with lots of product available at every price point. The consumers’ buying decision is influenced by a number of factors, one of the most important being vehicle safety.

If you’re a marketing/advertising manager for one of the automotive brands that has achieved top ratings on the NHTSA’s crash-tests, displaying wall-hanging awards in showrooms/sales offices is an excellent way to publicize the achievement to shoppers.